MJHL teams join provincewide push for youth mental health

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This hockey season, every goal scored in the Manitoba Junior Hockey League (MJHL) will mean more than just points on the scoreboard — it will help save lives.

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In recognition of World Mental Health Day on October 10, the Canadian Mental Health Association (CMHA) Manitoba and Winnipeg has partnered with the MJHL and Manitoba Blue Cross to launch the Power Play for Mental Health campaign. The initiative will see Manitoba Blue Cross donate $1 for every goal scored during the 2025–26 MJHL season, with proceeds supporting Talk Today, a CMHA program that equips athletes, coaches, and communities to speak openly about mental health and suicide prevention.

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A decade of changing the conversation

This year marks the 10th anniversary of Talk Today, a national program that has spent the past decade training coaches, supporting players, and building a culture where mental wellness is part of the game plan.

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The need is pressing — in Manitoba, suicide remains the leading cause of death for youth aged 10 to 17, underscoring the urgency of early intervention and open dialogue.

“Hockey teaches teamwork, courage, and looking out for the person next to you,” said Devin Vermette, Manager of Recovery College and Educational Supports at CMHA Manitoba and Winnipeg. “Talk Today brings those values off the ice by giving players, coaches, and their communities the skills to recognize when someone is struggling and to have the confidence to start a life-saving conversation.”

How Manitobans can join the play

The campaign invites Manitobans to get involved by donating, spreading awareness, and cheering for MJHL teams, knowing every goal supports youth mental health. Contributions will help expand Talk Today’s training and outreach across Manitoba, emphasizing that open and safe conversations save lives — at home, in schools, and at the rink.

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The movement’s tagline, #GoalsBeyondTheGame, celebrates not just competition, but the compassion and community that define the sport.

“As a not-for-profit committed to the health and well-being of Manitobans, we’re proud to support this important initiative,” said Manitoba Blue Cross in a statement. “Together, we can help ensure that every goal scored this season represents another step forward for youth mental health.”

The CMHA hopes the partnership will inspire more conversations, more champions, and ultimately, more lives saved — both on and off the ice.

— Steven Sukkau is a Local Journalism Initiative reporter who works out of the Winnipeg Sun. The Local Journalism Initiative is funded by the Government of Canada.

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